New research highlights a sharp increase in UK investment in the Middle East, with business leaders prioritising the region for expansion.
A growing number of UK businesses are setting their sights on the Middle East as a prime investment destination, with interest doubling in recent years. According to a new study by leading advisory firm Pagefield, 36% of UK business leaders now view the region as a key growth hub—up from just 18% previously.
Middle East Investment Gains Momentum
As UK firms look to diversify, the Middle East has emerged as a high-potential market alongside Asia, where investment interest has grown from 22% to 32%. Despite these shifts, Europe remains the top priority, with 55% of UK businesses still focusing on the continent.
Investment in the United States remains steady, but recent trade policy uncertainties could impact future expansion. While 42% of businesses currently invest in the US, this is slightly down from 45% in previous years.
Businesses Demand More Government Support
The research also highlights a strong demand for greater government backing to facilitate international expansion. A significant 83% of UK firms believe that the UK Government must do more to support businesses investing abroad.
Key areas where support is needed include:
- Free Trade Agreements (FTAs) – 31% say FTAs are the most critical factor.
- Tax incentives – 19% highlight the need for enterprise zones and tax breaks.
- Economic stability – 34% of firms prioritise politically stable markets.
- Workforce quality – 29% look for skilled talent.
- Commitment to Equality, Diversity, and Inclusion (EDI) – 28% view this as essential.
Christopher Clark, Partner at Pagefield, commented on the findings:“The data shows UK businesses are broadening their global focus. While Europe remains key, the rising interest in the Middle East and Asia demonstrates a strategic shift towards dynamic, emerging markets.”
UK Firms Confident in Foreign Expansion
Despite global economic challenges, UK businesses remain highly optimistic about foreign direct investment (FDI). A striking 91% of business leaders express confidence in overseas expansion, with the UK outpacing the US in terms of international investment commitments over the past year.
John Alty, Senior Advisor at Pagefield and former Permanent Secretary for the Department for International Trade (DIT), emphasised the need for stronger government action:
“UK businesses are eager to invest abroad but require the right conditions. The Government must actively support outward investment to strengthen both businesses and the UK economy. Facilitating supply chains through FTAs and offering in-country support will be key.”
The Future of UK Investment in the Middle East
With Middle Eastern economies rapidly evolving and offering new opportunities, UK firms are recognising the strategic and economic benefits of expanding into the region. If the UK Government enhances trade agreements and investment incentives, this trend is likely to accelerate.
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