Nadeshot, also known as Matthew Haag, has amassed an estimated $12 million in wealth, which is a testament to both his aptitude as a controller and his surprisingly successful transfer into corporate leadership. Although his development is remarkably similar to that of professional sportsmen who leave the court to own teams, his early reputation was shaped by Call of Duty in digital arenas.
In his role as captain of OpTic Gaming, he won a gold medal at the 2014 MLG X Games and guided the team to the 2011 Call of Duty XP title. Although he gained notoriety from these wins, the money he earned from tournament participation was insignificant in comparison to what was to come. He positioned himself to embrace streaming and entrepreneurship by taking a step back in 2015, which greatly decreased the volatility of depending on rewards from competitions.
Nadeshot Net Worth Profile
| Category | Details |
|---|---|
| Full Name | Matthew Haag |
| Stage Name | Nadeshot |
| Date of Birth | August 3, 1992 (Age 33) |
| Nationality | American |
| Education | Amos Alonzo Stagg High School |
| Occupation | CEO & Co-owner of 100 Thieves, Former Pro Gamer, Content Creator |
| Net Worth (2025) | $12 Million |
| Career Highlights | 2011 Call of Duty XP Champion, 2014 MLG X Games Gold Medalist |
| Major Organization | 100 Thieves (Founded 2016) |
| Esports Career | Captain of OpTic Gaming (2010–2015) |
| Streaming Presence | 2M Twitch followers, 3.2M+ YouTube subscribers |
| Spouse | Haley Hey (m. 2023) |
| Children | One daughter, born 2023 |
| Website | 100thieves.com |
Reference: Celebrity Net Worth , Wiki , Instagram
His two million Twitch followers and more than three million YouTube subscribers demonstrate how his significantly increased prominence made him more than just a gamer. Fans were interested in his viewpoint, his commentary, and his personality in addition to his on-stage performance. Following this, sponsorships with companies like Red Bull, Astro, and Scuf Gaming shown that being a gaming influencer might be a very effective way to make money off of attention.
The biggest leap was made in 2016 with the release of 100 Thieves. Nadeshot developed the brand into a highly adaptable hybrid—part fashion line, part cultural movement, and part esports team—by working with financiers like Dan Gilbert and then adding Drake. The teams won fans across several titles, the apparel drops sold out in minutes, and the brand was able to get sponsorships from major corporations like Nike and Cash App. Haag increased his market share in the leisure and lifestyle sectors through strategic alliances, breaking into hitherto unexplored areas for esport.
This entrepreneurial vision is similar to what Michael Jordan achieved with the Jordan Brand or Jay-Z did with Roc Nation—taking personal credibility and turning it into a profitable commercial empire. Given that esport is now a billion-dollar industry, Nadeshot’s vision appears especially forward-thinking, demonstrating that gaming careers may go far beyond the realm of reflexes and reaction speeds.
His private life gives the narrative an additional depth. Haag married Haley Hey in 2023, and at the end of the year, they had a daughter, their first child. He acknowledges that having children has changed his goals, causing him to place greater emphasis on stability and long-term expansion for his business. The ability to manage a rapidly expanding business while maintaining a family life demonstrates the maturity of a person who has progressed from competitor to CEO.
Beyond gaming, Nadeshot’s fortune is linked to his ownership stake in 100 Thieves, which is worth hundreds of millions of dollars. Even while his personal stake is small in comparison to outside investors, it makes his fortune incredibly resilient because it is linked to both a globally significant firm and his streaming revenue. His trajectory is more business-oriented than that of other gaming icons like Ninja or Shroud, guaranteeing that his impact will endure long after younger stars take the top spot on Twitch leaderboards.
The cultural crossing in his journey is what makes it so captivating. By working with Drake and establishing fashion as the mainstay of his business, he contributed to the integration of gaming into discussions about sport, music, and fashion. Esport benefits greatly from this change, which demonstrates that it can be more than just competition and can also be identity, aspiration, and lifestyle.
His development is remarkable, even when compared to more conventional sports. Haag is creating wealth that will last for generations, much like athletes who turn their victories into ownership holdings. His journey is blatant proof that the game industry can be just as influential and lucrative as Hollywood or the NBA. He has greatly shortened the gap between gaming and popular culture by fusing technology, lifestyle branding, and competitive esports.
